6 Tips to Convert Sales at Your Events

You’ve poured your time and energy into planning and preparing your event. Your audience shows up, they’re engaged, they love what you share…and then crickets when it’s time to make your offer.

You’re left wondering what went wrong. Well, there are several reasons why your event may have led to crickets instead of cash.

Let’s take a look at 6 Tips to Convert at Your Events. These proven techniques will help you convert your audience from attendee into paying client, without pressure or those awkward sales pitches (you know the ones I’m talking about):

1. Start With the End in Mind

Many people plan their event based on what they want to teach or share. Strategic events? They’re designed around the action they want the audience to take at the end.

Did you:

• Pick a topic that naturally leads to your offer

• Teach only what supports the buying decision, not everything you know

• Structure your event timeline so your offer lands when trust and momentum are highest

  
  

Ask yourself:

• What offer do I want to make?

• What do people need to believe, understand, or feel to say yes to that offer?

  
  

This ensures every part of your event is aligned and intentional…not just informative.

2. Solve a Real Problem (But Not All of It)

Your event should be valuable enough to create trust, but incomplete enough to make your offer feel essential. That means solving one specific piece of a bigger problem.

For example:

• If you’re a health coach, your event might help them identify their top 3 energy drains – but your program is what shows them how to fix them.

• If you’re a speaking coach, you might teach them how to create a great opening story – but your offer helps them build the whole talk.

  
  

The Key:

Give them a win but make sure they see your offer as the next logical step to go deeper or get sustainable results.

3. Show the Transformation, Not Just the Info

Many events just dump information on people. They feel like they are drinking from a fire hose and leave feeling overwhelmed. Or worse…they have just enough information to be dangerous (i.e., they think they can now solve the problem on their own).

You don’t want to be a Google search. You want to be the guide who helps them get from where they

are to where they want to be.

Instead of just teaching content:

• Share stories of people who had a challenge and got results with your help

• Use visuals or frameworks to demonstrate the before and after of working with you

• Speak in outcomes: “You’ll walk away with a clear plan to [result]…”

  
  

Transformation is what makes people say, “If I got THIS for free, I can’t imagine what they deliver when I pay. Transformation is what will have them reaching for their wallet.

4. Create Micro Wins

People are more likely to say yes to your offer if they feel like they’re already succeeding with you.

Create interactive moments in your event where they:

• Make a decision

• Complete a quick exercise

• Share an insight

• See measurable progress

These small “aha” moments build momentum and trust. They reinforce that you’re the right person to guide them.

Example:

“Take a moment and jot down one thing holding you back from launching your event. That’s the first step we break through inside the full program.”

5. Use Strategic Calls to Action (CTAs)

Too many people save their CTA until the very end. By then, it can feel awkward or salesy. Instead, guide your audience with micro-CTAs throughout the event so they’re already in the habit of saying yes.

Micro-CTAs include:

• Drop a 🔥 in the chat if that resonates

• Write this down—you’ll want it later

• Tag me in your comments on this if it hits

  
  

Then, when it’s time to make your offer, your main CTA (book a call, join the program, enroll now) doesn’t feel like a hard pivot. It feels like the next step they’ve already been walking toward.

Bonus Tip:

Use language like “If this is resonating and you want help implementing it, here’s how we can keep going…”

6. Seed Your Offer Early and Often

Don’t save your offer until the end. Weave it into your stories, examples, and content from the very beginning.

This does a few important things:

• Reduces the surprise of a pitch

• Builds familiarity and curiosity

• Positions your offer as part of the solution, not an add-on

  
  

You might say:

• “When I teach this to my coaching clients inside [Program Name]…”

• “This is exactly what we cover in Week 1 of my full course.”

• “One of my students used this and went from stuck to booked solid.”

By the time you make the actual offer, your audience already wants to know more because they’ve heard it in context and connected it to real results.

Reminder: Seeding isn’t selling—it’s storytelling with purpose.

Conversions don’t happen by chance.  They happen by design. When you combine thoughtful strategy, authentic connection, and clear value, your next event can create genuine impact for your audience and your business.

Are you ready to plan an event that’s strategic, organized, and profitable? Join me for my next workshop:

Ignite Your Impact with Events…Without Losing Your Shirt or Sanity

 📅 Thursday, July 24

🕙 10:00 am PT

⏳ 90-minutes

💲$77

✂️Use Promo Code BLOG for $20 off

🎟️ Register Here