Stop Leaving Your Money in the Audience’s Wallets: 6 Tips for Speakers That Drive Results

You can’t deposit “Great talk!” into your bank account. Applause is nice — but if your speaking engagements aren’t translating into income, leads, or impact, it’s time to shift how you approach them.

Because the truth is, most entrepreneurs aren’t bad speakers — they just don’t have a strategic plan for what happens before, during, and after the mic drops.

These six tips will help speakers turn powerful moments on stage into long-term results for your business.

✅ 1. Make Your Invitation Irresistible

A great talk should leave your audience inspired — and invited to take the next step.

Too many speakers end with a vague “connect with me” or “find me online.” That’s not an offer — it’s an exit. And it’s forgettable!

Instead, give your audience something specific, simple, and compelling. Think:

• A free resource they can access immediately

• A text opt-in with a bonus

• A QR code that leads to a clear, valuable next step
  

Make it valuable. Make it easy. Make it about them.

✅ 2. Don’t Wait Until After the Talk to Connect

Connection doesn’t start at the end of your talk — it starts the moment you take the stage.

Build engagement into your talk with small, intentional moments:

• Ask a question and have them raise their hands

• Invite them to write down a specific takeaway

• Offer a moment of reflection or journaling

• Use a poll or call-to-action in the moment
  

These “micro-commitments” build trust and buy-in. They will easily see themselves in your solution. Making it easier for your audience to take the next bigger step after the talk.

✅ 3. Prep Your Follow-Up Sequence Before You Speak Your talk may start the ripple, but your follow-up delivers the wave.

If you want people to remember you — and take action — you need a follow-up strategy before you hit the stage. This might include:

• A pre-written email sequence that continues the conversation

• A calendar link for booking a call

• A personalized video or thank-you message

• A reminder to connect on LinkedIn (with a purpose)
  

Don’t leave this to chance. When you plan your follow-up before you step on stage, you turn one-time energy into lasting impact.

✅ 4. Speak to the Right Room (Not Just Any Room)

It doesn’t matter how powerful your talk is if you're in the wrong room.

Before you say yes to a speaking opportunity, ask yourself:

• Is this audience aligned with the people I serve?

• Are these decision-makers, action-takers, or ideal referral partners?

• Will I have a clear path to offer or invite a follow-up?
  

You’re not just there to fill time. You’re there to spark transformation, and that starts by making sure you’re speaking to the right people.

✅ 5. Know What You Want Before You Say a Word

You don’t need to sell from the stage — but you do need to be clear about why you're on it.

Do you want leads? Booked calls? Podcast invites? Brand visibility? Referrals? Your goals should shape your message, your delivery, and your call to action.

When you're clear on your purpose, you stop chasing applause… and you start building momentum.

✅ 6. Build Connection Before the Stage Ever Lights Up

Your audience should feel like they already know you before you even take the stage.

If you’re a guest speaker or part of an event, don’t wait until showtime to show up. The connection starts long before the room fills.

Try this:

• Share the event promo and add your voice to it — why are you excited to speak?

• Engage with the host’s posts and other speakers’ content

• Start commenting, DMing, or responding to attendees who are showing up online

• Ask for a behind-the-scenes angle you can share with your audience

  
  

This isn't just pre-event marketing — it's pre-event relationship building. When people feel connected to you before your talk, your message lands deeper and your conversions are higher.

If you’re ready to stop leaving money...and impact in the room, let’s build a strategy that turns your talks into real results.

Book your 30-minute complimentary strategy call here. And let’s turn your mic into momentum. Because One Day is Here. Your Audience is Waiting.